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E-Commerce software companies market share in Italy 2018

Italians are evidently changing the way they shop, visiting online stores more and more often. Companies who offer e-commerce amongst other options are often working to enhance the best possible omnichannel solution, in order to provide the best purchase experience for the customers. The most used e-commerce software in Italy in 2018 was Magento, followed by Demandware and Shopware.

The e-commerce industry is growing

The e-commerce industry seems to be growing very fast in Italy. A first key figure that confirms this growth is the turnover of the industry, which reached 48.5 billion euros in 2019. In comparison, the turnover was only 10 billion euros ten years before. Alongside the industry turnover, the number of individual web shoppers in Italy increased too, passing from 21.7 million in 2017 to 23.5 million as of 2018.

What do Italians buy online?

When it comes to the goods purchased online, Italians first and foremost buy books, computer electronics and fashion/footwear online. Only 20 percent of the respondents reported that they buy food online.

Market share of companies providing e-commerce software in Italy as of January 2018

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Release date

March 2017



Survey time period

January 8, 2018

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websites using enterprise technologies in Italy which used the .IT extension

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