Nike's marketing expenses worldwide from 2014 to 2019

As one of the largest and most recognizable sports brands on the planet, it is of no surprise that Nike invests significant sums into its promotional campaigns each year. In 2019 alone, Nike's advertising and promotion costs amounted to approximately 3.75 billion U.S. dollars.

Just Do It

Nike is the world's leading athletic apparel brand. The company is one of the most prominent producers of apparel, footwear and sports equipment worldwide. Nike's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Such campaigns and investment in marketing is reflected in its U.S. advertising expenditure, which far exceeds that of one of its biggest competitors, Adidas. Nike’s advertising and promotional spending has aided the company in becoming the most well-known sports brand in the United States.

Nike's advertising and promotion costs from 2014 to 2019

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Release date

July 2019



Survey time period

2014 to 201933

Special properties

includes costs of endorsement contracts, television, digital and print advertising, brand events and

Supplementary notes

* Page 60 of Adobe (.pdf) publication.
Figures have been rounded.

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