This timeline depicts Nike's advertising and promotion costs worldwide from 2014 to 2018. In 2018, Nike's advertising and promotion costs amounted to about 3.58 billion U.S. dollars.
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Nike's marketing expenses worldwide from 2014 to 2018
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Nike's advertising and promotion costs from 2014 to 2018 (in billion U.S. dollars)
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This timeline depicts Nike's advertising and promotion costs worldwide from 2014 to 2018. In 2018, Nike's advertising and promotion costs amounted to about 3.58 billion U.S. dollars.
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Description
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This timeline depicts Nike's advertising and promotion costs worldwide from 2014 to 2018. In 2018, Nike's advertising and promotion costs amounted to about 3.58 billion U.S. dollars.
Show more- Show sources information
- Show publisher information
- Release date
- July 2018
- Region
- Worldwide
- Survey time period
- 2014 to 2018
- Special properties
- includes costs of endorsement contracts, television, digital and print advertising, brand events and
- Supplementary notes
-
* Page 28 of Adobe (.pdf) publication.
Figures have been rounded.
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2018
- Special properties
- includes costs of endorsement contracts, television, digital and print advertising, brand events and
- Supplementary notes
-
* Page 28 of Adobe (.pdf) publication.
Figures have been rounded.
Other interesting statistics
+
+Total number of Nike retail stores worldwide 2009-2018
Footwear segment revenue of Nike, Adidas & Puma 2010-2017
+
+Number of employees of Nike worldwide 2009-2018
+
+Nike's revenue worldwide 2005-2018
+
+Forecast of Nike's global market share in athletic footwear 2011-2024
+
+Value of the leading global apparel brands 2018
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Statistics on "Nike"
- Market Overview
The most important statistics
- Retail sales of the global apparel and footwear market from 2017 to 2022 (in billion U.S. dollars)Retail sales of the global apparel and footwear market 2017-2022
- Market share of clothing and apparel brands worldwide in 2017Global market shares of the leading apparel brands in 2017
- Value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)Value of the leading global apparel brands 2018
- Retail sales of the sportswear and outdoor apparel market worldwide from 2012 to 2021 (in billion U.S. dollars)Retail sales of the global sportswear and outdoor apparel market 2012-2021
- Leading athletic apparel, accessories and footwear companies worldwide in 2018, by sales (in million U.S. dollars)*Global sales of the top performance apparel, accessories and footwear companies 2018
- Sales growth forecast of the leading athletic apparel, accessories and footwear companies worldwide in 2018*Global sales growth forecast of top athletic wear companies 2018
- Sales of sportswear in the United States from 2015 to 2020, by product category (in billion U.S. dollars)Sportswear market size in the United States from 2015 to 2020, by product category
- Sports apparel market share in the United States as of 2017, by companyMarket share of the sports apparel market as of 2017, by company
- Key Figures
The most important statistics
- Nike's revenue worldwide from 2005 to 2018 (in million U.S. dollars)Nike's revenue worldwide 2005-2018
- Nike's net income worldwide from 2005 to 2018 (in million U.S. dollars)Nike's net income worldwide 2005-2018
- Nike's revenue worldwide from 2016 to 2018, by segment (in million U.S. dollars)Global revenue of Nike from 2016 to 2018, by segment
- Nike's revenue worldwide from 2016 to 2018, by product category (in million U.S. dollars)*Global revenue of Nike from 2016 to 2018, by product category
- Revenue of Converse worldwide from 2010 to 2018 (in million U.S. dollars)Revenue of Converse worldwide 2010-2018
- Nike brand's direct-to-consumer revenue worldwide from 2009 to 2018 (in billion U.S. dollars)Nike's DTC revenue worldwide 2009-2018
- Nike's advertising and promotion costs from 2014 to 2018 (in billion U.S. dollars)Nike's marketing expenses worldwide from 2014 to 2018
- Nike's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars) Nike: ad spend in the U.S. 2009-2017
- Financial Performance by Region
The most important statistics
- Nike's revenue worldwide from 2017 to 2018, by region (in million U.S. dollars)Nike's revenue worldwide 2017-2018, by region
- Nike's revenue share worldwide from 2016 to 2018, by regionSales share of Nike worldwide from 2016 to 2018, by region
- Nike's North American revenue from 2009 to 2018, by segment (in million U.S. dollars)Nike's North American revenue 2009-2018, by segment
- Nike's revenue in the United States from 1988 to 2018 (in million U.S. dollars)U.S. revenue of Nike from 1988 to 2018
- Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2018, by segment (in million U.S. dollars)Nike's revenue in EMEA 2016-2018, by segment
- Nike's revenue in Greater China from 2009 to 2018, by segment (in million U.S. dollars)Nike's revenue in Greater China 2009-2018, by segment
- Nike's revenue in Asia Pacific and Latin America from 2016 to 2018, by segment (in million U.S. dollars)Nike's revenue in Asia Pacific & Latin America from 2016 to 2018, by segment
- Stores and Employees
The most important statistics
- Total number of Nike retail stores worldwide from 2009 to 2018Total number of Nike retail stores worldwide 2009-2018
- Number of Nike's retail stores in the United States from 2009 to 2018Number of Nike's retail stores in the U.S. 2009-2018
- Number of Nike's non-U.S. retail stores from 2009 to 2018Number of Nike's non-U.S. retail stores 2009-2018
- Number of employees of Nike worldwide from 2009 to 2018* Number of employees of Nike worldwide 2009-2018
- Leading sportswear companies ranked by number of employees worldwide in 2016Number of employees of the top sportswear companies in 2016
- Athletic Footwear
The most important statistics
- Revenue from footwear segment of Nike, Adidas and Puma from 2010 to 2017 (in billion U.S. dollars)Footwear segment revenue of Nike, Adidas & Puma 2010-2017
- Nike's footwear sectors net revenue from 2009 to 2018, by region (in billion U.S. dollars)Nike's footwear sectors net revenue 2009-2018, by region
- Forecast of Nike's global market share in athletic footwear from 2011 to 2024Forecast of Nike's global market share in athletic footwear 2011-2024
- Footwear market share of Nike and adidas as of 2017, by regionNike and adidas' share of the footwear market as of 2017, by region
- Sports footwear market share of Nike and adidas in the United States as of 2017Nike and adidas' share of the sports footwear market as of 2017
- The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2018*American customer satisfaction index: athletic shoe companies 1997-2018
- Consumer Behavior
The most important statistics
- Which one of them would you call your favorite brand for sports apparel?Favorite sports apparel brands of consumers in the U.S. 2016, by gender
- Which of these sports shoe brands do you like?*Sports shoe brands that consumers in the U.S. like 2016
- Which of these brands do you usually buy when it comes to clothing, shoes and accessories?Popular brands for clothing, shoes and accessories in the U.S. 2017
- Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by incomeAmericans who owned Nike brand apparel, accessories in 2018, by income
- Leading womenswear retailers among consumers who stated that they "like it a lot" or "love" the retailer in the United States in 2017*Consumers opinion of womenswear retailers in the United States in 2017
- United States: Brand preferences for men's athletic shoes from October to December 2017, by ageMen's athletic shoes brand preferences in the U.S. in Q4 2017, by age
- Preferred online shopping websites of teens in the United States in fall 2018Favorite shopping websites of U.S. teens 2018
- Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018*Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising spending of Nike in the U.S. 2013, by medium
- Skechers' advertising spending worldwide from 2015 to 2017
- Nike's revenue in Japan 2009-2017, by segment
- Nike's DTC revenue share worldwide 2011-2015
- Nike's revenue in Central and Eastern Europe 2009-2017, by segment
- Nike's revenue in emerging markets 2009-2017, by segment
- Nike's quarterly revenue worldwide from 2017 to 2018
- Nike's revenue in Western Europe 2009-2017, by segment
- Global revenue of Nike from 2016 to 2018, by sales channel
- Global revenue of Nike from 2016 to 2018, by customer segment
- Fast Retailing advertising expenses worldwide FY 2013-2017
- Under Armour: ad spend in the U.S. 2013-2017
- Retail price breakdown of Nike Cortez/Roshe running shoes 2015
- Sports retailers: ad spend in the U.S. 2015
- Retail price breakdown of Nike Air Jordan shoes 2015
- Television advertising expenditure in the Czech Republic 2007-2016
- Advertising spending growth in Spain in 2014, by medium
- Advertising expenditure in Greece 2007-2016
- Radio advertising spending share in Australia 2008-2015
- Fabric coating revenue in the U.S. 2010-2022
Studies
- Nike
- Nike - 10-K Report 2018
- Nike - 10-K Report 2017
- Luxury advertising and marketing
- Nike - 10-K Report 2016
- Nike - Annual Report 2014
- Nike - Annual Report 2013
- Nike - Annual Report 2015
- Apparel market in the U.S.
- Sporting goods in Germany
- Global footwear market
- Sporting goods in Canada
- Ascena Retail Group - 10-K Report 2016
Statistics on the topic
Free statistics
- Nike's North American revenue from 2009 to 2018, by segment (in million U.S. dollars)
- Revenue from footwear segment of Nike, Adidas and Puma from 2010 to 2017 (in billion U.S. dollars)
- Preferred online shopping websites of teens in the United States in fall 2018
- Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015
Premium Statistics
- Retail sales of the global apparel and footwear market from 2017 to 2022 (in billion U.S. dollars)
- Market share of clothing and apparel brands worldwide in 2017
- Value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)
- Retail sales of the sportswear and outdoor apparel market worldwide from 2012 to 2021 (in billion U.S. dollars)
- Leading athletic apparel, accessories and footwear companies worldwide in 2018, by sales (in million U.S. dollars)*
- Sales growth forecast of the leading athletic apparel, accessories and footwear companies worldwide in 2018*
- Sales of sportswear in the United States from 2015 to 2020, by product category (in billion U.S. dollars)
- Sports apparel market share in the United States as of 2017, by company
- Share of the athletic footwear market by brand in the United States in 2017
- Nike's revenue worldwide from 2005 to 2018 (in million U.S. dollars)
- Nike's net income worldwide from 2005 to 2018 (in million U.S. dollars)
- Nike's revenue worldwide from 2016 to 2018, by segment (in million U.S. dollars)
- Nike's revenue worldwide from 2016 to 2018, by product category (in million U.S. dollars)*
- Revenue of Converse worldwide from 2010 to 2018 (in million U.S. dollars)
- Nike brand's direct-to-consumer revenue worldwide from 2009 to 2018 (in billion U.S. dollars)
- Nike's advertising and promotion costs from 2014 to 2018 (in billion U.S. dollars)
- Nike's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Nike's revenue worldwide from 2017 to 2018, by region (in million U.S. dollars)
- Nike's revenue share worldwide from 2016 to 2018, by region
- Nike's revenue in the United States from 1988 to 2018 (in million U.S. dollars)
- Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2018, by segment (in million U.S. dollars)
- Nike's revenue in Greater China from 2009 to 2018, by segment (in million U.S. dollars)
- Nike's revenue in Asia Pacific and Latin America from 2016 to 2018, by segment (in million U.S. dollars)
- Total number of Nike retail stores worldwide from 2009 to 2018
- Number of Nike's retail stores in the United States from 2009 to 2018
- Number of Nike's non-U.S. retail stores from 2009 to 2018
- Number of employees of Nike worldwide from 2009 to 2018*
- Leading sportswear companies ranked by number of employees worldwide in 2016
- Nike's footwear sectors net revenue from 2009 to 2018, by region (in billion U.S. dollars)
- Forecast of Nike's global market share in athletic footwear from 2011 to 2024
- Footwear market share of Nike and adidas as of 2017, by region
- Sports footwear market share of Nike and adidas in the United States as of 2017
- The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2018*
- Which one of them would you call your favorite brand for sports apparel?
- Which of these sports shoe brands do you like?*
- Which of these brands do you usually buy when it comes to clothing, shoes and accessories?
- Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income
- Leading womenswear retailers among consumers who stated that they "like it a lot" or "love" the retailer in the United States in 2017*
- United States: Brand preferences for men's athletic shoes from October to December 2017, by age
- Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018*
- Leading athletic apparel brands amongst average-income teenagers in the United States as of Fall 2018*
- Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)
- Advertising expenditure of Skechers from 2015 to 2017 (in million U.S. dollars)
- Nike's revenue in Japan from 2009 to 2017, by segment (in million U.S. dollars)
- Nike's revenue in Central and Eastern Europe from 2009 to 2017, by segment (in million U.S. dollars)
- Nike's revenue in emerging markets from 2009 to 2017, by product segment (in million U.S. dollars)
- Quarterly revenue of Nike worldwide from 2017 to 2018 (in million U.S. dollars)
- Nike's revenue in Western Europe from 2009 to 2017, by segment (in million U.S. dollars)
- Nike's revenue worldwide from 2016 to 2018, by sales channel (in million U.S. dollars)
- Nike's revenue worldwide from 2016 to 2018, by customer segment (in million U.S. dollars)*
- Advertising and promotion expenditure of Fast Retailing worldwide from fiscal year 2013 to 2017 (in billion Japanese yen)
- Under Armour Inc.'s advertising spending in the United States from 2013 to 2017 (in million U.S. dollars)
- Breakdown of the retail price of a pair of Nike Cortez/Roshe sneakers in 2015 (in euros)
- Advertising spending of selected sports retailers in the United States in 2015 (in million U.S. dollars)
- Breakdown of the retail price of a pair of Nike Air Jordan sneakers in 2015 (in euros)
- Television advertising expenditure in the Czech Republic from 2007 to 2016 (in million U.S. dollars)
- Growth in advertising spending in Spain in 2014 on 2013, by medium*
- Advertising expenditure in Greece from 2007 to 2016 (in million U.S. dollars)
- Radio advertising expenditure share in Australia from 2008 to 2015
- Fabric coating revenue in the U.S. 2010-2022 (in million U.S. dollars)
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