Try our corporate solution for free!
(212) 419-8286

Nike's marketing expenses worldwide from 2014 to 2020

As one of the largest and most recognizable sports brands on the planet, it is of no surprise that Nike invests significant sums into its promotional campaigns each year. In 2020 alone, Nike's advertising and promotion costs amounted to approximately 3.59 billion U.S. dollars.

Just Do It

Nike is the world's leading athletic apparel brand. The company is one of the most prominent producers of apparel, footwear and sports equipment worldwide. Nike's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Such campaigns and investment in marketing is reflected in its U.S. advertising expenditure, which far exceeds that of one of its biggest competitors, Adidas. Nike’s advertising and promotional spending has aided the company in becoming the most well-known sports brand in the United States.

Nike's advertising and promotion costs from 2014 to 2020 (in billion U.S. dollars)*

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2020



Survey time period

2014 to 2020

Supplementary notes

*Costs of endorsement contracts, complimentary product, television, digital and print advertising and media costs, brand events and retail brand presentation.

Open this statistic in...
Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Nike"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.