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Nike's marketing expenses worldwide from 2014 to 2019
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Nike's marketing expenses worldwide from 2014 to 2019
Nike's advertising and promotion costs from 2014 to 2019 (in billion U.S. dollars)
by Liam O'Connell,
last edited
Aug 9, 2019
As one of the largest and most recognizable sports brands on the planet, it is of no surprise that Nike invests significant sums into its promotional campaigns each year. In 2019 alone, Nike's advertising and promotion costs amounted to approximately 3.75 billion U.S. dollars.
Just Do It
Nike is the world's leading athletic apparel brand. The company is one of the most prominent producers of apparel, footwear and sports equipment worldwide. Nike's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Such campaigns and investment in marketing is reflected in its U.S. advertising expenditure, which far exceeds that of one of its biggest competitors, Adidas. Nike’s advertising and promotional spending has aided the company in becoming the most well-known sports brand in the United States.
Nike's advertising and promotion costs from 2014 to 2019 (in billion U.S. dollars)
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by Liam O'Connell,
last edited
Aug 9, 2019
As one of the largest and most recognizable sports brands on the planet, it is of no surprise that Nike invests significant sums into its promotional campaigns each year. In 2019 alone, Nike's advertising and promotion costs amounted to approximately 3.75 billion U.S. dollars.
Just Do It
Nike is the world's leading athletic apparel brand. The company is one of the most prominent producers of apparel, footwear and sports equipment worldwide. Nike's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Such campaigns and investment in marketing is reflected in its U.S. advertising expenditure, which far exceeds that of one of its biggest competitors, Adidas. Nike’s advertising and promotional spending has aided the company in becoming the most well-known sports brand in the United States.
- Show sources information
- Show publisher information
- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- 2014 to 201933
- Special properties
- includes costs of endorsement contracts, television, digital and print advertising, brand events and
- Supplementary notes
-
* Page 60 of Adobe (.pdf) publication.
Figures have been rounded. - Open this statistic in...
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- 2014 to 201933
- Special properties
- includes costs of endorsement contracts, television, digital and print advertising, brand events and
- Supplementary notes
-
* Page 60 of Adobe (.pdf) publication.
Figures have been rounded. - Open this statistic in...
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Statistics on "Nike"
- Market Overview
The most important statistics
- Retail sales of the global apparel and footwear market from 2017 to 2022 (in billion U.S. dollars)Retail sales of the global apparel and footwear market 2017-2022
- Value of the leading 10 apparel brands worldwide in 2019 (in million U.S. dollars)Value of the leading global apparel brands 2019
- Market share of clothing and apparel brands worldwide in 2017Global market shares of the leading apparel brands in 2017
- Total revenue of the global sports apparel market from 2012 to 2025 (in billion U.S. dollars)*Total revenue of the global sports apparel market 2012-2025
- Size of the global sports equipment market from 2018 to 2025 (in billion U.S. dollars)Global sports equipment market size 2018 to 2025
- Leading athletic apparel, accessories and footwear companies worldwide in 2019, by sales (in million U.S. dollars)*Global sales of the top performance apparel, accessories and footwear companies 2019
- Sales growth forecast of the leading athletic apparel, accessories and footwear companies worldwide in 2019*Global sales growth forecast of top athletic wear companies 2019
- Sales of sportswear in the United States from 2015 to 2020, by product category (in billion U.S. dollars)Sportswear market size in the United States from 2015 to 2020, by product category
- Key Figures
The most important statistics
- Nike's revenue worldwide from 2005 to 2019 (in million U.S. dollars)Nike's revenue worldwide 2005-2019
- Nike's net income worldwide from 2005 to 2019 (in million U.S. dollars)Nike's net income worldwide 2005-2019
- Nike's revenue worldwide from 2016 to 2019, by segment (in million U.S. dollars)Global revenue of Nike from 2016 to 2019, by segment
- Nike's revenue worldwide from 2016 to 2019, by product category (in million U.S. dollars)*Global revenue of Nike from 2016 to 2019, by product category
- Revenue of Converse worldwide from 2010 to 2019 (in million U.S. dollars)Revenue of Converse worldwide 2010-2019
- Nike brand's direct-to-consumer revenue worldwide from 2009 to 2019 (in billion U.S. dollars)Nike's DTC revenue worldwide 2009-2019
- Nike's advertising and promotion costs from 2014 to 2019 (in billion U.S. dollars)Nike's marketing expenses worldwide from 2014 to 2019
- Nike's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars) Nike: ad spend in the U.S. 2009-2018
- Financial Performance by Region
The most important statistics
- Nike's revenue worldwide from 2017 to 2019, by region (in million U.S. dollars)Nike's revenue worldwide 2017-2019, by region
- Nike's revenue share worldwide from 2016 to 2019, by regionSales share of Nike worldwide from 2016 to 2019, by region
- Nike's North American revenue from 2009 to 2019, by segment (in million U.S. dollars)Nike's North American revenue 2009-2019, by segment
- Nike's revenue in the United States from 1988 to 2019 (in million U.S. dollars)U.S. revenue of Nike from 1988 to 2019
- Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2019, by segment (in million U.S. dollars)Nike's revenue in EMEA 2016-2019, by segment
- Nike's revenue in Greater China from 2009 to 2019, by segment (in million U.S. dollars)Nike's revenue in Greater China 2009-2019, by segment
- Nike's revenue in Asia Pacific and Latin America from 2016 to 2019, by segment (in million U.S. dollars)Nike's revenue in Asia Pacific & Latin America from 2016 to 2019, by segment
- Stores and Employees
The most important statistics
- Total number of Nike retail stores worldwide from 2009 to 2019Total number of Nike retail stores worldwide 2009-2019
- Number of Nike's retail stores in the United States from 2009 to 2019Number of Nike's retail stores in the U.S. 2009-2019
- Number of Nike's non-U.S. retail stores from 2009 to 2019Number of Nike's non-U.S. retail stores 2009-2019
- Number of employees of Nike worldwide from 2009 to 2019* Number of employees of Nike worldwide 2009-2019
- Athletic Footwear
The most important statistics
- Revenue from footwear segment of Nike, Adidas and Puma from 2010 to 2018 (in billion U.S. dollars)Footwear segment revenue of Nike, Adidas & Puma 2010-2018
- Nike's footwear sectors net revenue from 2017 to 2019, by region (in billion U.S. dollars)Nike's footwear sectors net revenue 2017-2019, by region
- Forecast of Nike's global market share in athletic footwear from 2011 to 2025Forecast of Nike's global market share in athletic footwear 2011-2025
- Footwear market share of Nike and adidas as of 2017, by regionNike and adidas' share of the footwear market as of 2017, by region
- Sports footwear market share of Nike and adidas in the United States as of 2017Nike and adidas' share of the sports footwear market as of 2017
- The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2018*American customer satisfaction index: athletic shoe companies 1997-2018
- Consumer Behavior
The most important statistics
- Which brand would you consider your favorite for sportswear?Favorite sports apparel brands of consumers in the U.S. 2018, by gender
- Which of the following brands for sports shoes do you like?*Athletic footwear brands liked by consumers in the United States as of 2018
- Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by incomeAmericans who owned Nike brand apparel, accessories in 2018, by income
- Preferred online shopping websites of teens in the United States in fall 2019Favorite shopping websites of U.S. teens 2019
- Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018*Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
- Leading athletic apparel brands amongst average-income teenagers in the United States as of Fall 2018*Leading athletic apparel brands amongst average-income U.S. teens 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising spending of Nike in the U.S. 2013, by medium
- Skechers' advertising spending worldwide from 2015 to 2018
- Global revenue of Nike from 2016 to 2018, by customer segment
- Nike's revenue in Central and Eastern Europe 2009-2017, by segment
- Global gross profit of Nike from 2014 to 2019
- Nike's revenue in emerging markets 2009-2017, by segment
- Nike's DTC revenue share worldwide 2011-2015
- Global revenue of Nike from 2016 to 2019, by sales channel
- Nike's revenue in Japan 2009-2017, by segment
- Nike's revenue in Western Europe 2009-2017, by segment
- Nike's quarterly revenue worldwide from 2017 to 2019
- Gross profit margin percentage of Nike worldwide from 2014 to 2019
- Fast Retailing advertising expenses worldwide FY 2013-2018
- Global brand value of Nike from 2016 to 2019
- Global advertising costs of Foot Locker from 2015 to 2018
- U.S. miscellaneous products of petroleum and coal ad spend 2010-2016
- Nissan (brand): ad spend in the U.S. 2012-2015
- Advertising expenditure in Latvia 2007-2016
- Production volume of sweaters Vietnam 2012-2021
- Share of net sales of Spy Optic worldwide by product segment 2013-2014
Studies
- Nike
- Nike - 10-K Report 2019
- Nike - 10-K Report 2018
- Luxury advertising and marketing
- Nike - 10-K Report 2016
- Nike - Annual Report 2014
- Nike - Annual Report 2013
- Nike - Annual Report 2015
- Nike - 10-K Report 2017
- Sporting goods in Germany
- Sporting goods in Canada
- Apparel market in the U.S.
- Global footwear market
- Ascena Retail Group - 10-K Report 2016
Statistics on "Nike"
- Retail sales of the global apparel and footwear market 2017-2022
- Value of the leading global apparel brands 2019
- Global market shares of the leading apparel brands in 2017
- Total revenue of the global sports apparel market 2012-2025
- Global sports equipment market size 2018 to 2025
- Global sales of the top performance apparel, accessories and footwear companies 2019
- Global sales growth forecast of top athletic wear companies 2019
- Sportswear market size in the United States from 2015 to 2020, by product category
- Market share of the U.S. sports apparel and footwear market as of 2018, by company
- Nike's revenue worldwide 2005-2019
- Nike's net income worldwide 2005-2019
- Global revenue of Nike from 2016 to 2019, by segment
- Global revenue of Nike from 2016 to 2019, by product category
- Revenue of Converse worldwide 2010-2019
- Nike's DTC revenue worldwide 2009-2019
- Nike's marketing expenses worldwide from 2014 to 2019
- Nike: ad spend in the U.S. 2009-2018
- Nike's revenue worldwide 2017-2019, by region
- Sales share of Nike worldwide from 2016 to 2019, by region
- Nike's North American revenue 2009-2019, by segment
- U.S. revenue of Nike from 1988 to 2019
- Nike's revenue in EMEA 2016-2019, by segment
- Nike's revenue in Greater China 2009-2019, by segment
- Nike's revenue in Asia Pacific & Latin America from 2016 to 2019, by segment
- Total number of Nike retail stores worldwide 2009-2019
- Number of Nike's retail stores in the U.S. 2009-2019
- Number of Nike's non-U.S. retail stores 2009-2019
- Number of employees of Nike worldwide 2009-2019
- Footwear segment revenue of Nike, Adidas & Puma 2010-2018
- Nike's footwear sectors net revenue 2017-2019, by region
- Forecast of Nike's global market share in athletic footwear 2011-2025
- Nike and adidas' share of the footwear market as of 2017, by region
- Nike and adidas' share of the sports footwear market as of 2017
- American customer satisfaction index: athletic shoe companies 1997-2018
- Favorite sports apparel brands of consumers in the U.S. 2018, by gender
- Athletic footwear brands liked by consumers in the United States as of 2018
- Americans who owned Nike brand apparel, accessories in 2018, by income
- Favorite shopping websites of U.S. teens 2019
- Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
- Leading athletic apparel brands amongst average-income U.S. teens 2018
- Advertising spending of Nike in the U.S. 2013, by medium
- Skechers' advertising spending worldwide from 2015 to 2018
- Global revenue of Nike from 2016 to 2018, by customer segment
- Nike's revenue in Central and Eastern Europe 2009-2017, by segment
- Global gross profit of Nike from 2014 to 2019
- Nike's revenue in emerging markets 2009-2017, by segment
- Nike's DTC revenue share worldwide 2011-2015
- Global revenue of Nike from 2016 to 2019, by sales channel
- Nike's revenue in Japan 2009-2017, by segment
- Nike's revenue in Western Europe 2009-2017, by segment
- Nike's quarterly revenue worldwide from 2017 to 2019
- Gross profit margin percentage of Nike worldwide from 2014 to 2019
- Fast Retailing advertising expenses worldwide FY 2013-2018
- Global brand value of Nike from 2016 to 2019
- Global advertising costs of Foot Locker from 2015 to 2018
- U.S. miscellaneous products of petroleum and coal ad spend 2010-2016
- Nissan (brand): ad spend in the U.S. 2012-2015
- Advertising expenditure in Latvia 2007-2016
- Production volume of sweaters Vietnam 2012-2021
- Share of net sales of Spy Optic worldwide by product segment 2013-2014
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