The timeline shows advertising spending of selected sports retailers in the United States in 2015. The online retailer Fanatics invested 30 million U.S. dollars in measured media advertising in the U.S. that year.
Advertising spending of selected sports retailers in the United States in 2015
(in million U.S. dollars)
The figures present only measured media from WPP's Kantar Media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include include direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Wall Street Journal. (July 13, 2016). Advertising spending of selected sports retailers in the United States in 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/686135/sports-retailer-ad-spend-usa/?__sso_cookie_checker=failed
Wall Street Journal. "Advertising spending of selected sports retailers in the United States in 2015 (in million U.S. dollars)." Chart. July 13, 2016. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/686135/sports-retailer-ad-spend-usa/?__sso_cookie_checker=failed
Wall Street Journal. (2016). Advertising spending of selected sports retailers in the United States in 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/686135/sports-retailer-ad-spend-usa/?__sso_cookie_checker=failed
Wall Street Journal. "Advertising Spending of Selected Sports Retailers in The United States in 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2016, https://www.statista.com/statistics/686135/sports-retailer-ad-spend-usa/?__sso_cookie_checker=failed
Wall Street Journal, Advertising spending of selected sports retailers in the United States in 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/686135/sports-retailer-ad-spend-usa/?__sso_cookie_checker=failed (last visited February 18, 2025)
Advertising spending of selected sports retailers in the United States in 2015 (in million U.S. dollars) [Graph], Wall Street Journal, July 13, 2016. [Online]. Available: https://www.statista.com/statistics/686135/sports-retailer-ad-spend-usa/?__sso_cookie_checker=failed