Objectives of large banks using social media in Italy 2016

Published by Statista Research Department, Apr 28, 2022
This statistic displays the results of a survey on the objectives of big banks using social media in Italy in 2016. During the survey period, it was found that 81 percent of the respondents reported that using social media reinforced the reputation and image of the bank.

Which are the objectives and the importance related to the social media usage of a large bank?

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Source

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Release date

March 2017

Region

Italy

Survey time period

July to August 2016

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "Quali sono gli obiettivi della presenza della banca sui canali social e quale il loro grado di importanza?".

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