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Distribution of mobile clickbacks on shared content in the United Kingdom (UK) in February 2016, by sharing channel

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UK: distribution of mobile clickbacks on shared content 2016, by sharing channel This statistic displays the distribution of mobile clickbacks on shared content in the United Kingdom (UK) in Februray 2016, by sharing channel. In February 2016, Facebook generated 15 percent of mobile clickback data.
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Share of mobile clickbacks
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Share of mobile clickbacks
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Description Source More information
This statistic displays the distribution of mobile clickbacks on shared content in the United Kingdom (UK) in Februray 2016, by sharing channel. In February 2016, Facebook generated 15 percent of mobile clickback data.
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Release date
June 2016
Region
United Kingdom
Survey time period
February 2016
Supplementary notes
* The source adds the following information:

"WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

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