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Share of mobile dark social sharing in the UK 2016, by advertiser category

This statistic illustrates the share of dark social content sharing via mobile devices of all social sharing in the United Kingdom (UK) in February 2016, by advertiser category. In February 2016, it was found that dark social sharing via mobile devices accounted for 17 percent of all shares in the style and fashion category.

Share of mobile dark social sharing of all social sharing in the United Kingdom (UK) in February 2016, by advertiser category

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Source

Release date

June 2016

Region

United Kingdom

Survey time period

February 2016

Supplementary notes

The source adds the following information:

"WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

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