Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category
Share of mobile dark social sharing in Europe 2016, by advertiser category
This statistic illustrates the share of dark social content sharing via mobile devices of all social sharing in Europe in February 2016, by advertiser category. In February 2016, it was found that dark social sharing via mobile devices accounted for 33 percent of all shares in the style and fashion category.
Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category
Percentage of shared content
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2016

Region

Europe

Survey time period

February 2016

Supplementary notes

The source adds the following information:

"WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

Share of mobile dark social sharing in Europe 2016, by advertiser category
This statistic illustrates the share of dark social content sharing via mobile devices of all social sharing in Europe in February 2016, by advertiser category. In February 2016, it was found that dark social sharing via mobile devices accounted for 33 percent of all shares in the style and fashion category.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social media usage in the European Union (EU)"
  • Overview
The most important statistics
  • User Demographics & Behavior
  • Facebook
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.