Airline brand preference in the United Kingdom (UK) 2017

This statistic presents the results of a survey that shows the airlines consumers prefer to fly with in the United Kingdom (UK) as of 2017. British Airways was the first choice for 38 percent of respondents when all other cost and timing factors were equal.

Preferred choice of airline according to consumers in the United Kingdom (UK) in 2017*

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Source

Release date

February 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

UK consumers

Supplementary notes

* The original question was phrased as follows: "Imagine the prices and timings for a flight you were planning to book were all the same. Which three of the airlines below would be your preferred choice for that flight?"

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