Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Netflix: ad spend 2014-2018

Advertising expenses of Netflix from 2014 to 2018 (in million U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Netflix: ad spend 2014-2018 Netflix has maintained a steady rate of investments to advertise its shows up until 2017, but with the expansion to new markets and constant release of own content, the video-on-demand company significantly increased their advertising spending in 2018, by an impressive 700 million U.S. dollars. Similar to its advertising expenses, Netflix also saw a constant growth in its quarterly revenues worldwide between 2012 to 2018. Netflix is operational in 17 different markets in 190 countries as of 2019, except Syria, North Korea and China.
< Netflix: subscriber growth and advertising scenario

As of early 2019, Netflix had 148 million paid subscribers worldwide, with more than half their customer base being international. The video streaming platform recorded more than 93 million international subscribers in the first quarter of 2019, compared to the 61 million domestic subscribers. Netflix has major competition from Amazon Prime Video and Hulu, but generates larger subscription revenues than both companies combined.
In 2018, a major number of Netflix subscribers said they would keep their subscription if the service included ads, with 41 percent saying that they would do so even if the subscription fees remained the same. The same year – Netflix showed viewers ads promoting Netflix’s other shows which was not well received by the subscribers. The company’s officials said that Netflix will not run advertisements unlike other competitors. However, industry experts are of the opinion that Netflix needs to offer advertising space for growth, and to offset its original content costs.
Show more

Advertising expenses of Netflix from 2014 to 2018 (in million U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Video on demand in the Netherlands"
  • Market overview
  • YouTube
  • Netflix
  • Other video services
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.