In 2019, free TV was the strongest ad medium in Costa Rica, with an ad spend share of 47 percent, followed by radio and newspapers, with 24 percent and nine percent, respectively. Total ad spend in Costa Rica stood at 367.2 million U.S. dollars that year.
Distribution of advertising expenditure in Costa Rica in 2019, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cámara de la Comunicación Comercial (Costa Rica). (April 24, 2020). Distribution of advertising expenditure in Costa Rica in 2019, by medium [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/?__sso_cookie_checker=failed
Cámara de la Comunicación Comercial (Costa Rica). "Distribution of advertising expenditure in Costa Rica in 2019, by medium." Chart. April 24, 2020. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/?__sso_cookie_checker=failed
Cámara de la Comunicación Comercial (Costa Rica). (2020). Distribution of advertising expenditure in Costa Rica in 2019, by medium. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/?__sso_cookie_checker=failed
Cámara de la Comunicación Comercial (Costa Rica). "Distribution of Advertising Expenditure in Costa Rica in 2019, by Medium." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/?__sso_cookie_checker=failed
Cámara de la Comunicación Comercial (Costa Rica), Distribution of advertising expenditure in Costa Rica in 2019, by medium Statista, https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/?__sso_cookie_checker=failed (last visited March 16, 2025)
Distribution of advertising expenditure in Costa Rica in 2019, by medium [Graph], Cámara de la Comunicación Comercial (Costa Rica), April 24, 2020. [Online]. Available: https://www.statista.com/statistics/689574/advertising-expenditure-medium-costa-rica/?__sso_cookie_checker=failed
