Italy: interest on commercial offers of connected cars via geolocation 2016

This statistic displays the results of a survey on the share of car drivers interested in commercial offers provided by the geolocalization system of connected cars in Italy as of 2016. During the survey period, it was found that 61 percent of respondents would be very interested.

Thanks to the car geolocation you will receive commercial/promotional offers suited to your habits or your eating needs. To what extent are you interested?

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Source

Release date

June 2016

Region

Italy

Survey time period

July 2015

Number of respondents

8,500 respondents

Special properties

car owners with a car bought in the five years prior to survey

Supplementary notes

This question was phrased by the source as follows: "Grazie alla geolocalizzazione dell’automobile connessa, potrete ricevere offerte commerciali/promozionali adatte alle vostre abitudini o alle vostre esigenze di consumo. In che mi misura ciò vi interessa? ".

The 8,500 car owners interviewed were consumers from 15 different countries: South Africa, Germany, Belgium, Brazil, China, Spain, USA, France, Italy, Japan, Mexico, Poland, Portugal, UK and Turkey. The source does not specify the number of respondents for Italy.

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Statistics on "Connected cars in Italy"

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