Leading social media apps in Google Play in Great Britain 2020, by downloads

TikTok was the most popular social media app on the Google Play store among users in Great Britain in February 2020, racking up 442 thousand downloads over the course of the month. Instagram was not far behind, with roughly 308 thousand downloads.

Doing it for the gram: the reach of influencers on Instagram

Enlisting influencers – personalities with significant followings on Instagram – has become an integral part of modern marketing campaigns. Influencers have dedicated followers that have actively chosen to follow a given account, providing a cost-efficient way to reach a targeted audience. Among UK influencers, none have a following greater than Marzia Bisognin (@itsmarziapie). As of April 2018, Bisognin enjoyed a following of 5.2 million people.

Instagram in the UK

   Instagram has enjoyed strong growth in the United Kingdom, overtaking the likes of Twitter in recent years. While parent company Facebook remains at the top of the tree in terms of market share, Instagram is extremely successful at attracting younger users, something that Facebook has recently struggled with. Instagram users also hold high appeal to advertisers. In a survey conducted in 2018 it was revealed that 52 percent of respondents earning 48,000 British pounds or more were Instagram users, compared with 35 percent of those earning between 14,000 British Pounds and 21,000 British pounds. 

Leading social media apps in the Google Play Store in Great Britain in February 2020, by number of downloads

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In cooperation with
Priori Data
Release date

March 2020


United Kingdom (Great Britain)

Survey time period

February 2020

Special properties

based on downloads to devices in Great Britain.

Supplementary notes

Figures were rounded.

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Statistics on "Mobile apps in the United Kingdom (UK)"

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