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Global spam placement rate 2018, by category
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Global spam placement rate 2018, by category
Spam placement rate worldwide in 2018, by category
The graph shows the average e-mail spam placement rates worldwide in 2018, by category. The source found that four percent of commercial e-mails advertising insurance products and services were considered spam by inbox providers in 2018. The highest spam placement rate was recorded for education/non profit/government e-mails.
Spam placement rate worldwide in 2018, by category
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Description
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More information
The graph shows the average e-mail spam placement rates worldwide in 2018, by category. The source found that four percent of commercial e-mails advertising insurance products and services were considered spam by inbox providers in 2018. The highest spam placement rate was recorded for education/non profit/government e-mails.
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- Release date
- March 2019
- Region
- Worldwide
- Survey time period
- 2018
- Special properties
- based on 17,000 commercial senders, 2 million consumer panelists and more than 6.9 million commercial e-mail messages sent to Microsoft, Gmail, Yahoo and AOL users in 2018
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- Worldwide
- Survey time period
- 2018
- Special properties
- based on 17,000 commercial senders, 2 million consumer panelists and more than 6.9 million commercial e-mail messages sent to Microsoft, Gmail, Yahoo and AOL users in 2018
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E-mail marketing
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Everything On "E-mail marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global spam placement rate 2015-2018
- E-mail inbox placement & spam rate in Brazil 2015-2016
- Number of spam messages received in South Korea 2013-2018, by medium
- B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- Reasons why consumers mark promotional e-mails as spam in the UK 2013-2016
- Global malicious e-mail rate 2018, by industry
- Distribution of botnet spam 2014
- Malicious e-mail rates worldwide 2018, by country
- Sources of spam by continent
- E-mail opens share in the U.S. 2015, by device
- Mobile e-mail opens share in the U.S. 2015, by OS
- Frequency with which email adverts were opened by Smartphone users in Spain in 2015
- E-mail advertising - effectiveness in Q1 2013, by region
- Leading e-mail malware worldwide in 2018
- Reasons why U.S. consumers mark promo e-mails as spam 2015
- Gmail inbox placement rates 2016, by tab
- Average bounce rate of marketing e-mails in Germany 2014, by industry
- Share of website visitors supplying e-mail addresses for marketing purposes 2014
- Share of use of security software among women in Spain 2015, by type
- Millennials: attitude towards email offers following branded events 2015
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracking Study 2018
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)
- Email Delivery Performance Survey 2012
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
- DMA Insight: Marketer Email Tracking Study 2017
- Advertising worldwide
- 2019 State of Email Report
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Spam placement rate worldwide in 2015 to 2018
- E-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016
- Number of spam messages received per person per day in South Korea from first half 2013 to first half 2018, by medium
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- Leading reasons why consumers marking e-mails as spam in the United Kingdom (UK) between 2013 and 2016
- Industries most affected by malicious e-mails in 2018
- Leading spam-sending botnets in 2014
- Countries most affected by malicious e-mails in 2018
- Percentage of spam sources by spam volume and continent in 2010
- Distribution of advertising e-mails opened in the United States in 2015, by device
- Percentage of advertising e-mails opened via mobile device in the United States in 2015, by operating system
- How often Smartphone users opened and read email adverts received on their Smartphones in Spain in 2015
- Effectiveness of subscription e-mail advertising worldwide in 1st quarter of 2013, by region
- Most commonly blocked malicious file attachments in e-mail in 2018
- Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015
- Gmail inbox placement rate worldwide from October 20 to 27, 2016, by tab
- Average bounce rate of advertising e-mails in Germany in 2014, by industry
- What percentage of anonymous visitors to your website ultimately convert by supplying an e-mail address?
- Percentage of use of computer security software among female internet users in Spain in 2015, by type
- Would you be open to receiving a personalized email offer from a brand following an event?
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