Sources influencing diaper purchases worldwide 2015

The graph shows information sources that influenced baby diaper products purchases worldwide in the first quarter of 2015. It was found that TV ads influenced purchase decisions of 27 percent of the survey respondents.

Information sources that influenced diaper products purchases worldwide in 1st quarter 2015

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Source

Release date

August 2015

Region

Worldwide

Survey time period

Febraury 23 to March 13, 2015

Special properties

among internet users who have made a baby care purchase in the past five years

Method of interview

Online survey

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Statistics on "Baby care market in the U.S."

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