This statistic shows the Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel. In Canada, the NPS of customers who interacted with their life insurance company digitally was -12.5, whereas it was 16 for those who used multiple channels.
Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel
from 18 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Malaysia, Mexico, the Netherlands, Poland, Singapore, Spain, Switzerland, the UK and the U.S.
Method of interview
Panel survey
Supplementary notes
Net Promoter Score is a method to gauge customer loyalty used by Bain & Company.
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Statista. (October 11, 2018). Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/?__sso_cookie_checker=failed
Statista. "Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel." Chart. October 11, 2018. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/?__sso_cookie_checker=failed
Statista. (2018). Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/?__sso_cookie_checker=failed
Statista. "Net Promoter Score of Life Insurance Customers in Selected Countries Worldwide in 2018, by Channel." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/?__sso_cookie_checker=failed
Statista, Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel Statista, https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/?__sso_cookie_checker=failed (last visited January 25, 2025)
Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel [Graph], Statista, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/692488/nps-of-life-insurance-customers-in-selected-countries-by-channel/?__sso_cookie_checker=failed
