Americans preferring Burger King in the U.S. in 2016 and 2017, by household type

This statistic shows the results of a survey conducted in January/February 2016 and January/February 2017 among 1,000 adult Americans on their preference for Burger King. The results were sorted by households with children and households without children. During the survey in January/February 2016, 11 percent of respondents from households with children stated they prefer Burger King; 7.1 percent of respondents from childless households said the same.

United States: Brand preferences for Burger King in 2016 and 2017, by presence of children in household

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Source

Release date

March 2017

Region

United States

Survey time period

January/February 2016 and January/February 2017

Number of respondents

1,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

*Per month.

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