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U.S. franchises: traditional marketing channels investment profitability 2016

Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?

U.S. franchises: traditional marketing channels investment profitability 2016 The statistic shows information on the perceived profitability of investing in traditional marketing channels among companies in the U.S. franchise industry as of July 2016. During a survey, 42 percent of respondents stated that traditional marketing channels did not deliver enough value to warrant the investment they required.
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Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?

Share of respondents
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Share of respondents
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The statistic shows information on the perceived profitability of investing in traditional marketing channels among companies in the U.S. franchise industry as of July 2016. During a survey, 42 percent of respondents stated that traditional marketing channels did not deliver enough value to warrant the investment they required.
Show more
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