In 2018, there were 91 million pay TV subscribers in the United States, down from 105 million eight years earlier, and by the year 2024 will have dropped further to 81 million. The source also predicted that the amount of subscribers in Canada would remain relatively stable at around 11 million.
Number of pay TV subscribers in North America from 2010 to 2024, by country (in millions)
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Digital TV Research. (April 3, 2019). Number of pay TV subscribers in North America from 2010 to 2024, by country (in millions) [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/692673/pay-tv-subscribers-north-america/
Digital TV Research. "Number of pay TV subscribers in North America from 2010 to 2024, by country (in millions)." Chart. April 3, 2019. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/692673/pay-tv-subscribers-north-america/
Digital TV Research. (2019). Number of pay TV subscribers in North America from 2010 to 2024, by country (in millions). Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/692673/pay-tv-subscribers-north-america/
Digital TV Research. "Number of Pay Tv Subscribers in North America from 2010 to 2024, by Country (in Millions)." Statista, Statista Inc., 3 Apr 2019, https://www.statista.com/statistics/692673/pay-tv-subscribers-north-america/
Digital TV Research, Number of pay TV subscribers in North America from 2010 to 2024, by country (in millions) Statista, https://www.statista.com/statistics/692673/pay-tv-subscribers-north-america/ (last visited March 03, 2021)