Otaku expenditure on fan goods in Japan 2018, by category

The statistic depicts the annual amount spent per otaku (Japanese geek) on fandom merchandise in Japan as of September 2016, broken down by category. During the measured period, the annual otaku expenditure on anime amounted to almost 30 thousand Japanese Yen.

Average annual amount spent per otaku (geek) on fandom merchandise in Japan as of October 2018, by category

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Release date

January 2019



Survey time period

August to October 2018

Number of respondents

10,408 respondents

Age group

15 to 69 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

The source provides the following information: "The Otaku market in this research indicates the contents, product sales and services which are regarded to have a certain number of maniac fans. Many of those contents are sold and handled at Akihabara, a town regarded as Otaku’s sanctuary."
1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of May 2019.
Values have been rounded.

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Statistics on "Japan"

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