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Marketing departments with responsibility for MarTech functions in the U.S. 2016

Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016

Marketing departments with responsibility for MarTech functions in the U.S. 2016 The statistic shows the share of marketing departments with total responsibility for marketing technology functions in the United States in 2016. It was found that 53 percent of surveyed marketing departments had sole responsibility over marketing technology strategy.
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Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016

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The statistic shows the share of marketing departments with total responsibility for marketing technology functions in the United States in 2016. It was found that 53 percent of surveyed marketing departments had sole responsibility over marketing technology strategy.
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Release date
March 2017
Region
United States
Survey time period
2016
Supplementary notes
The source does not provide information on the survey methodology.
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