U.S. Millennial online fashion spending share 2016, by retailer

Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue

U.S. Millennial online fashion spending share 2016, by retailer This statistic ranks the most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue. During the measured period, Amazon accounted for 16.6 percent of U.S. Millennial online fashion spending.
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Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue

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Share of revenue
Amazon16.6%
Nordstrom8.1%
Old Navy5.1%
J.Crew4.2%
Victoria's Secret3.6%
Macy's3.6%
Gap3.4%
Stitch Fix3.2%
asos2.9%
Banana Republic2%
Share of revenue
Amazon16.6%
Nordstrom8.1%
Old Navy5.1%
J.Crew4.2%
Victoria's Secret3.6%
Macy's3.6%
Gap3.4%
Stitch Fix3.2%
asos2.9%
Banana Republic2%
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This statistic ranks the most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue. During the measured period, Amazon accounted for 16.6 percent of U.S. Millennial online fashion spending.
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Release date
March 2017
Region
United States
Survey time period
2016
Number of respondents
393,810 respondents
Special properties
online shoppers
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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"
  • Overview Millennials
  • Beauty and personal care
  • Apparel
  • Online behavior
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