Alternative destinations considered by short haul visitors to the UK 2016

Published by Statista Research Department, Dec 1, 2016
This statistic presents the leading destinations short haul holiday travelers considered as an alternative to the United Kingdom in 2016. France was the most considered alternative destination by short haul visitors to Britain, with 25 percent of respondents. Ireland, Germany and Spain were also popular considerations for an alternative holiday location.

Leading alternative destinations considered by short haul visitors before booking a holiday to the United Kingdom (UK) in 2016*

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Release date

December 2016

Region

United Kingdom

Survey time period

Spring 2016

Number of respondents

531**

Age group

18 years and older

Special properties

All short haul holiday visitors to Britain for least 2 nights within the last 3 years

Method of interview

Online interview

Supplementary notes

* The original survey question was worded as follows: "When you chose to visit Britain on holiday, did you consider any of the below countries as an alternative destination for that trip?".
** Conducted with 8 key short haul markets to the UK: Denmark, Sweden, Norway, Italy, Germany, France, Spain and the Netherlands.

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