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Most overrated marketing tactic in North America 2016

The statistic provides information on the most overrated marketing tactics according to marketing professionals in North America as of May 2016. Among the respondents, 37 percent stated that paid advertising was the most overrated tactic.

In your opinion, what’s the most overrated marketing tactic?

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Release date

September 2016


North America

Survey time period

February to May 2016

Number of respondents

> 4,500 marketing professionals

Method of interview

Online survey

Supplementary notes

* The survey was conducted among more 4,500 marketing professionals worldwide. No separate figure for North America was provided.

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Statistics on "Advertising in the Nordics"

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