Most popular radio stations in San Diego 2020
Popular in San Diego is the regional Mexican format, which features on stations across the United States although rarely performs as well elsewhere. Mexican formats tend not to garner a high share of listeners in cities further away from the border. Even radio ratings in Las Vegas do not generally reflect an interest in such radio content despite its relative proximity to San Diego and Los Angeles, where the format is also popular. Ratings in cities like St. Louis on the other hand show a near non-existent audience for Mexican radio content, with preferences leaning towards gospel, religious and contemporary Christian formats.
Regional Mexican radio in the U.S.
As with the top radio stations in San Diego, regional Mexican formats frequently rank highly in Los Angeles in terms of ratings. For LA residents, KLAX-FM (branded as ‘La Raza’) is a popular choice, whereas in San Diego the regional Mexican station is KLNV-FM, operating on the 106.5 frequency and known as ‘Que Buena 106.5’.
KLNV is owned by Univision Communications and is one of several radio stations within the company’s radio broadcasting division Uforia Audio Network. Uforia also operates WOJO-FM in Chicago, WQBU-FM in New York and KLTN-FM in Houston among many others throughout the country.