Japan: shipment value of the toy market 2016

The statistic depicts the total shipment value of the toys market in Japan from fiscal year 2011 to 2016. In fiscal 2011, the toys market size amounted to over 724 billion Japanese Yen. This value was forecasted to decrease to approximately 636 billion yen in fiscal 2016.

Total shipment value of the toy market in Japan from fiscal year 2011 to 2016 (in billion Japanese Yen)

Characteristic	Shipment value in billion Japanese Yen
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Release date

January 2017

More information

Region

Japan

Survey time period

October to December 2016; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Method of interview

Face-to-face interview

Supplementary notes

*Forecast.
Figures include electronic toys, toys for building scales models and toys for hobbies, toys targeted at boys or girls, analog games, seasonal and miscellaneous toys, basic toys, soft or stuffed toys, and TV games
Targets were manufacturers, wholesalers, and retailers of toys and game contents.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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