Toy market shipment value in Japan 2011-2016

The statistic depicts the total shipment value of the toys market in Japan from fiscal year 2011 to 2016. In fiscal 2011, the toys market size amounted to over 724 billion Japanese Yen. This value was forecasted to decrease to approximately 636 billion yen in fiscal 2016.

Total shipment value of the toy market in Japan from fiscal year 2011 to 2016

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Source

Release date

January 2017

Region

Japan

Survey time period

October to December 2016; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Method of interview

Face-to-face interview

Supplementary notes

*Forecast.
Figures include electronic toys, toys for building scales models and toys for hobbies, toys targeted at boys or girls, analog games, seasonal and miscellaneous toys, basic toys, soft or stuffed toys, and TV games
Targets were manufacturers, wholesalers, and retailers of toys and game contents.
1 Japanese Yen equals 0.00898 U.S. dollars or 0.00842 euros as of April 2017.
Values have been rounded.

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