• Online grocery shopping home delivery: willingness to try worldwide 2016

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Global consumers willing to try online grocery shopping home delivery 2014-2016

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Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016
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Global consumers willing to try online grocery shopping home delivery 2014-2016

This statistic shows the share of consumers willing to use online grocery shopping options for home delivery in 2014 and 2016. During the 2016 survey, 57 percent of global consumers indicated that they were willing to try ordering groceries online for home delivery.

	Already using	Definitely or somewhat willing to use	Not willing to use
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	Already using	Definitely or somewhat willing to use	Not willing to use
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Release date: January 2017

Region: Worldwide
Survey time period: October 31 to November 18, 2016
Number of respondents: more than 30,000*
Special properties: respondents with online access only
Method of interview: Online survey
Supplementary notes: * The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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Statistics on "U.S. consumers: Online grocery shopping"

Overview

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E-commerce as percentage of total FMCG sales in the United States as of April 2017, by categoryU.S. e-commerce dollar share of total FMCG sales 2017, by category
Online grocery shopping sales in the United States from 2012 to 2021 (in billion U.S. dollars)U.S. online grocery sales 2012-2021
Online grocery market share in the United States from 2015 to 2020U.S. e-grocery market share 2015-2020
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Food and beverage retail e-commerce revenue in the United States from 2016 to 2022 (in million U.S. dollars)U.S. food and beverage e-retail revenue 2016-2022
Share of food stores in the United States that offer home delivery/store pickup with online grocery ordering services as of August 2017Online grocery shopping: share of food stores offering home delivery U.S. 2017

Online retailers

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Most popular online stores in the food and personal care segment in the United States in 2016, by net e-commerce sales (in million U.S. dollars)Food & personal care: top 5 online stores in the U.S. 2016, by net sales
Online food and beverage market share in the United States in 2016, by company*Market share of the leading U.S. online food retailers 2016
Projected online food and beverage gross merchandise sales volume of Amazon in the United States from 2015 to 2021 (in billion U.S. dollars)U.S. Amazon online grocery sales GMV 2015-2021
Average online order value at ShopWoodmans.com in the United States in 2015 and 2016 (in U.S. dollars)ShopWoodmans.com: average online order value in the U.S. 2015-2016

Consumer behavior

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How do you normally purchase groceries?Methods used by consumers to purchase groceries U.S. 2017
Have you ever ordered groceries online or through a delivery service?U.S. consumers' usage of online grocery store delivery services 2016
Have you ordered groceries online more than once?U.S. consumers who ordered groceries online more than once 2016
Frequency of online grocery purchasing among households in the United States as of July 2017Frequency of online grocery orders among households in the U.S. 2017
Have you ever tried any of the following types of grocery services?U.S. consumers who've used online or delivery grocery services 2017
How satisfied were you with your experience of ordering groceries online or through a delivery service?U.S. consumer satisfaction with online food delivery experiences 2016
Share of consumers likely to buy groceries online in the United States from 2015 to 2017U.S. consumer online grocery shopping adoption 2015-2017
Are you likely to purchase groceries online or through a delivery service in the next two years?Likelihood of U.S. consumers to buy groceries online in next two years 2016

Generational differences

The most important statistics

Share of consumers likely to buy groceries online in the United States in 2017, by age groupU.S. consumer online grocery shopping adoption 2017, by age group
Share of shoppers who have used an online-only retailer for groceries in the United States in 2017, by generation* U.S. shoppers who have used an online channel for groceries 2017, by generation
Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017* U.S. Millennial shoppers who have used an online channel for groceries 2017
Share of Gen X shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017* U.S. Gen X shoppers who have used an online channel for groceries 2017
Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017* U.S. Baby Boomer shoppers who have used an online channel for groceries 2017
Share of Mature shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017* U.S. Mature shoppers who have used an online channel for groceries 2017

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Global consumers willing to try online grocery shopping home delivery 2014-2016

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Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016
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