Online grocery shopping home delivery: willingness to try worldwide 2016

This statistic shows the share of consumers willing to use online grocery shopping options for home delivery in 2014 and 2016. During the 2016 survey, 57 percent of global consumers indicated that they were willing to try ordering groceries online for home delivery.

Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016

Characteristic	Already using	Definitely or somewhat willing to use	Not willing to use
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Release date

January 2017

More information

Region

Worldwide

Survey time period

October 31 to November 18, 2016

Number of respondents

more than 30,000*

Special properties

respondents with online access only

Method of interview

Online survey

Supplementary notes

* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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