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Share of consumers willing to try online grocery shopping for home delivery worldwide in 2014 and 2016

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Global consumers willing to try online grocery shopping home delivery 2014-2016 This statistic shows the share of consumers willing to use online grocery shopping options for home delivery in 2014 and 2016. During the 2016 survey, 57 percent of global consumers indicated that they were willing to try ordering groceries online for home delivery.
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Already usingDefinitely or somewhat willing to useNot willing to use
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Already usingDefinitely or somewhat willing to useNot willing to use
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Description Source More information
This statistic shows the share of consumers willing to use online grocery shopping options for home delivery in 2014 and 2016. During the 2016 survey, 57 percent of global consumers indicated that they were willing to try ordering groceries online for home delivery.
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Release date
January 2017
Region
Worldwide
Survey time period
October 31 to November 18, 2016
Number of respondents
more than 30,000*
Special properties
respondents with online access only
Method of interview
Online survey
Supplementary notes
* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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