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Paid search CPC and spend change in the Netherlands 2016, by keyword type

Percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type

Paid search CPC and spend change in the Netherlands 2016, by keyword type This statistic shows the percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type. As of 2016, the paid search advertising costs per click for keywords with a brand name increased by ten percent compared to the previous year.
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Percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type

Keyword typeNon-BrandsBrands
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Keyword typeNon-BrandsBrands
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Description

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More information

This statistic shows the percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type. As of 2016, the paid search advertising costs per click for keywords with a brand name increased by ten percent compared to the previous year.
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Release date
February 2017
Region
Netherlands
Survey time period
Q1 to Q4 2016
Special properties
5 companies; based on Bing Ads Editor and Google Adwords export
Supplementary notes
The source notes: "L4L analysis performed on text ads (excl. product listing ads)".
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