Paid search CPC and spend change in the Netherlands 2016, by keyword type

Percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type

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Release date

February 2017



Survey time period

Q1 to Q4 2016

Special properties

5 companies; based on Bing Ads Editor and Google Adwords export

Supplementary notes

The source notes: "L4L analysis performed on text ads (excl. product listing ads)".

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