Key barriers to programmatic ad investment in Northern Europe 2016

This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Northern Europe in 2016. The survey found that 50 percent of Northern European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.

Main barriers to programmatic advertising investments in Northern Europe in 2016*

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Source

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Northern Europe: Norway, Sweden, Denmark, Finland

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