Barriers to programmatic ad investment in Europe 2023

Published by Statista Research Department, Feb 8, 2024
During a 2023 survey carried out in Europe, 25 percent of responding agencies said that ssutainability was a barrier to investing in programmatic advertising. Among advertisers, the most-mentioned barrier was the quality of media.

Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type

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Release date

November 2023

Region

Europe

Survey time period

July and August 2023

Number of respondents

396 respondents

Special properties

among stakeholders with an in-house strategy / top 3 barriers

Method of interview

Online survey

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Statistics on " Programmatic advertising in Europe "

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Overview

8

Regional data

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United Kingdom

8

Germany

6

France

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Marketer insights

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Further related statistics

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Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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