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Ad effectiveness metrics used for programmatic in Central and Eastern Europe 2016
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Ad effectiveness metrics used for programmatic in Central and Eastern Europe 2016
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016
by Statista Research Department,
last edited
Oct 13, 2016
This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Central and Eastern Europe in 2016. Of publishers, 64 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016
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by Statista Research Department,
last edited
Oct 13, 2016
This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Central and Eastern Europe in 2016. Of publishers, 64 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- Europe
- Survey time period
- October 2016
- Number of respondents
- 302 respondents
- Special properties
- publishers
- Supplementary notes
- * Central & Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey.
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- Europe
- Survey time period
- October 2016
- Number of respondents
- 302 respondents
- Special properties
- publishers
- Supplementary notes
- * Central & Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey.
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Statistics
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
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- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
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- Distribution of programmatic advertising adoption in Europe 2016, by sector
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Studies
- Programmatic advertising
- Online advertising metrics
- Attitudes Towards Programmatic Advertising 2018
- Advertising consumption and perception
- Advanced TV Trends
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Digital advertising in the United Kingdom (UK)
- 2017 Consumer Perspectives on Advertising
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- Programmatic Advertising: le dinamiche del mercato
- TV advertising worldwide
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- Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising spending in the UK 2008-2017, by format
- Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Digital share of advertising spending in selected countries 2014-2016
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- Facebook: advertising revenue worldwide 2009-2018
- Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
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- Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
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- Ad effectiveness metrics used for programmatic in Southern Europe 2016
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- Challenges of programmatic purchasing of advertising in Finland in 2015
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- Content marketing metrics U.S. marketers wish they could measure 2014
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Key barriers to programmatic ad investment in Northern Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Key barriers to programmatic ad investment in Western Europe 2016
- Key barriers to programmatic ad investment in Southern Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Key reasons to invest in programmatic advertising in Western Europe 2016
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