Ad effectiveness metrics used for programmatic in Central and Eastern Europe 2016

Published by Statista Research Department, Oct 13, 2016
This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Central and Eastern Europe in 2016. Of publishers, 64 percent stated to use clicks on advertisements as a key advertising effectiveness metric.

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016

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Release date

October 2016

Region

CEE

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Central & Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey.

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