This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Central and Eastern Europe in 2016. Of publishers, 64 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016
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IAB Europe. (October 13, 2016). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016 [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/696281/programmatic-ad-effectiveness-metrics-in-central-and-eastern-europe/
IAB Europe. "Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016." Chart. October 13, 2016. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/696281/programmatic-ad-effectiveness-metrics-in-central-and-eastern-europe/
IAB Europe. (2016). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/696281/programmatic-ad-effectiveness-metrics-in-central-and-eastern-europe/
IAB Europe. "Key Advertising Effectiveness Metrics Used to Evaluate Programmatic Display Campaigns by Publishers in Central and Eastern Europe in 2016." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696281/programmatic-ad-effectiveness-metrics-in-central-and-eastern-europe/
IAB Europe, Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016 Statista, https://www.statista.com/statistics/696281/programmatic-ad-effectiveness-metrics-in-central-and-eastern-europe/ (last visited March 31, 2020)
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