Ad effectiveness metrics used for programmatic in Western Europe 2016

This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Western Europe in 2016. Of publishers, 40 percent stated to use clicks on advertisements as a key advertising effectiveness metric.

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016

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Source

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland.

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Statistics on "Programmatic advertising"

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