In 2021, the share of open ecosystem transactions in programmatic ad spend in Europe stood at more than 40 percent. The source projected that the share would gradually decrease and amount to roughly 25 percent by 2025.
Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025
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Other statistics that may interest you Programmatic advertising in Europe
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
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Regional data
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- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2022, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2026
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- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
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Germany
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- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
7
- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
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- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Ad solutions for data protection & cookie deprecation in Europe 2021
Further related statistics
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- Audience data strategy for programmatic campaigns in Central and Eastern Europe 2016
- Audience data strategies for programmatic campaigns in Western Europe 2016
- Data sources used for programmatic campaigns in Europe 2022
- Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Actions ensuring quality of programmatic ads among marketers in North America 2017
- Buyers' attitudes towards programmatic advertising in the U.S. 2017
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Monetized mobile PMP ad impression volume growth worldwide Q1 2016-Q2 2019
- Puerto Rico: programmatic share in display ad spend 2018-2021
- Ecuador: programmatic ad CPM 2018
Further Content: You might find this interesting as well
Statistics
- Audience data strategy for programmatic campaigns in Central and Eastern Europe 2016
- Audience data strategies for programmatic campaigns in Western Europe 2016
- Data sources used for programmatic campaigns in Europe 2022
- Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Actions ensuring quality of programmatic ads among marketers in North America 2017
- Buyers' attitudes towards programmatic advertising in the U.S. 2017
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Monetized mobile PMP ad impression volume growth worldwide Q1 2016-Q2 2019
- Puerto Rico: programmatic share in display ad spend 2018-2021
- Ecuador: programmatic ad CPM 2018
IAB Europe. (May 19, 2022). Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/696318/open-ecosystem-programmatic-ad-spend-europe/
IAB Europe. "Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025." Chart. May 19, 2022. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/696318/open-ecosystem-programmatic-ad-spend-europe/
IAB Europe. (2022). Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/696318/open-ecosystem-programmatic-ad-spend-europe/
IAB Europe. "Share of Open Ecosystem Transactions in Programmatic Advertising Spending in Europe from 2021 to 2025." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/696318/open-ecosystem-programmatic-ad-spend-europe/
IAB Europe, Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025 Statista, https://www.statista.com/statistics/696318/open-ecosystem-programmatic-ad-spend-europe/ (last visited April 24, 2024)
Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025 [Graph], IAB Europe, May 19, 2022. [Online]. Available: https://www.statista.com/statistics/696318/open-ecosystem-programmatic-ad-spend-europe/