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Number of online food delivery users in Europe from 2016 to 2022, by category (in millions)

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Digital Market Outlook: online food delivery users in Europe 2016-2022, by category This statistic presents the number of online food delivery users in Europe in 2016 and 2017, and provides a forecast thereof until 2022, broken down by category. The number of users in the "Platform to Consumer Delivery" segment is expected to double by 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Restaurant-to-Consumer DeliveryPlatform-to-Consumer Delivery
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Restaurant-to-Consumer DeliveryPlatform-to-Consumer Delivery
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Description Source More information
This statistic presents the number of online food delivery users in Europe in 2016 and 2017, and provides a forecast thereof until 2022, broken down by category. The number of users in the "Platform to Consumer Delivery" segment is expected to double by 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
June 2018
Region
Europe
Survey time period
June 2018
Supplementary notes
* Estimate.

The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace.

Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh).
** Only includes European countries listed in the Digital Market Outlook.
Further information on the methodology can be found here.

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