Consumer awareness of headphone brands in the United States 2017

Which of these headphone brands do you know, even if it is just by name?*

Consumer awareness of headphone brands in the United States 2017 The statistic shows awareness of headphone brands among people in the United States in 2017 according to a Statista survey. 70 percent of respondents said that they know Sony as a headphones brand.
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Which of these headphone brands do you know, even if it is just by name?*

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Share of respondents
Bose 70%
Sony 70%
Panasonic 62%
Philips 59%
Beats by Dre/Apple 57%
Pioneer 48%
Skullcandy 46%
JBL 38%
Monster Inc 18%
Sennheiser 14%
Audio-Technica 13%
Jaybird 7%
Bowers & Wilkins 7%
AKG 7%
None of the above6%
Centrum 5%
SOL Republic 5%
Grado 4%
V-Moda 4%
Audeze 4%
Beoplay 3%
Beyerdynamic 3%
Other 2%
Share of respondents
Bose 70%
Sony 70%
Panasonic 62%
Philips 59%
Beats by Dre/Apple 57%
Pioneer 48%
Skullcandy 46%
JBL 38%
Monster Inc 18%
Sennheiser 14%
Audio-Technica 13%
Jaybird 7%
Bowers & Wilkins 7%
AKG 7%
None of the above6%
Centrum 5%
SOL Republic 5%
Grado 4%
V-Moda 4%
Audeze 4%
Beoplay 3%
Beyerdynamic 3%
Other 2%
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Description

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The statistic shows awareness of headphone brands among people in the United States in 2017 according to a Statista survey. 70 percent of respondents said that they know Sony as a headphones brand.
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Release date
May 2017
Region
United States
Survey time period
March 9 - March 22, 2017
Number of respondents
1,006 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible.
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