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Leading product types purchased online in the United Kingdom (UK) 2017-2018

This statistic displays the findings of a survey on the leading product types purchased online in the United Kingdom (UK) in 2017 and 2018. During the survey period in 2018, it was found that 33 percent of respondents reported that they had purchased cosmetics, haircare and skincare products online in the past year.

Which types of products have you bought online in the past year?

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Release date

October 2018


United Kingdom

Survey time period

2017 and 2018

Number of respondents


Age group

15-79 years old

Special properties

whole population.

Method of interview

Online survey

Supplementary notes

* The source notes home electronics concern: "computers and computer accessories, TVs, music systems, home cinema systems, mobile phones and accessories, and electrical household appliances."
** Books includes audio books.

*** Number of respondents: n (2017) = 1,100; n (2018) = 1,000.

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