Most popular product categories among Millennials using social media in the UK 2017

This statistic displays the findings of a survey on the most popular product categories among Millennials who used social media in the United Kingdom (UK) in 2017. In 2017, it was found that women's clothing ranked second, with 16 percent of respondents reporting buying products from this category.

Leading product categories among Millennials who used social media in the United Kingdom (UK) in 2017

Share of respondents
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Source

Release date

February 2017

Region

United Kingdom

Survey time period

November 2016 to January 2017

Number of respondents

1,476 respondents

Special properties

KPMG employees.

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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