Factors influencing what hot chocolate consumers purchase worldwide 2017, by country

This statistic shows the factors most influencing hot chocolate or cocoa purchasing among consumers in the United States, United Kingdom and Germany as of February 2017. During the survey, approximately 61 percent of respondents in the United States reported purchasing hot chocolate based of the taste.

Based on which criteria do you usually select your hot chocolate or cocoa?

United StatesUnited KingdomGermany
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Source

Release date

March 2017

Region

Germany, United Kingdom, United States

Survey time period

January 25 to February 10, 2017

Number of respondents

2,151*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Number of respondents: United States: 681; United Kingdom: 788; Germany: 682
Multiple answers were possible.

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