Product categories most likely to be 'showroomed' New Zealand 2015
This statistic shows the product categories most likely to be showroomed by consumers in New Zealand in 2015. That year, 63 percent of respondents indicated that they were likely to showroom consumer electronics; that is, they would examine the product in-store before purchasing it online. Consumer electronics were popular for showrooming due to their relatively high cost and the high level of information consumers felt they required before deciding to purchase.
