This statistic presents the share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, sorted by age group. During the survey period, 15 percent of Millennial respondents stated that they had used or subscribed to monthly grocery subscription services.
Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group
Characteristic
Millennials (18-34)
Generation X (35-54)
Baby Boomers (55+)
Clothes/accessories rental services (e.g., Rent the Runway, Bag Borrow or Steal, Le Tote)
12%
4%
1%
Monthly subscription services for clothes or accessories (e.g. Trunkclub, StitchFix, Trendsend)
8%
3%
1%
Monthly subscription services for health or beauty products (e.g., Birchbox, Ipsy, Target, Beauty Box)
11%
5%
2%
Monthly subscription services for groceries (e.g., Amazon Fresh, Blue Apron, HelloFresh)
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Salesforce Research. (November 16, 2016). Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/697804/canada-online-subscription-or-rental-service-reach-by-age/
Salesforce Research. "Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group." Chart. November 16, 2016. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/697804/canada-online-subscription-or-rental-service-reach-by-age/
Salesforce Research. (2016). Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/697804/canada-online-subscription-or-rental-service-reach-by-age/
Salesforce Research. "Share of Internet Users in Canada Who Have Used or Subscribed to Selected Online Rental or Subscription Services in The past 12 Months as of October 2016, by Age Group." Statista, Statista Inc., 16 Nov 2016, https://www.statista.com/statistics/697804/canada-online-subscription-or-rental-service-reach-by-age/
Salesforce Research, Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group Statista, https://www.statista.com/statistics/697804/canada-online-subscription-or-rental-service-reach-by-age/ (last visited October 09, 2024)
Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group [Graph], Salesforce Research, November 16, 2016. [Online]. Available: https://www.statista.com/statistics/697804/canada-online-subscription-or-rental-service-reach-by-age/
