Penetration of online subscription or rental services in Canada 2016, by age

Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group

by Statista Research Department, last edited Nov 16, 2016
Penetration of online subscription or rental services in Canada 2016, by age This statistic presents the share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, sorted by age group. During the survey period, 15 percent of Millennial respondents stated that they had used or subscribed to monthly grocery subscription services.
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Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, by age group

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Millennials (18-34)Generation X (35-54)Baby Boomers (55+)
Clothes/accessories rental services (e.g., Rent the Runway, Bag Borrow or Steal, Le Tote)12%4%1%
Monthly subscription services for clothes or accessories (e.g. Trunkclub, StitchFix, Trendsend)8%3%1%
Monthly subscription services for health or beauty products (e.g., Birchbox, Ipsy, Target, Beauty Box)11%5%2%
Monthly subscription services for groceries (e.g., Amazon Fresh, Blue Apron, HelloFresh)15%7%3%
Millennials (18-34)Generation X (35-54)Baby Boomers (55+)
Clothes/accessories rental services (e.g., Rent the Runway, Bag Borrow or Steal, Le Tote)12%4%1%
Monthly subscription services for clothes or accessories (e.g. Trunkclub, StitchFix, Trendsend)8%3%1%
Monthly subscription services for health or beauty products (e.g., Birchbox, Ipsy, Target, Beauty Box)11%5%2%
Monthly subscription services for groceries (e.g., Amazon Fresh, Blue Apron, HelloFresh)15%7%3%
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by Statista Research Department, last edited Nov 16, 2016
This statistic presents the share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016, sorted by age group. During the survey period, 15 percent of Millennial respondents stated that they had used or subscribed to monthly grocery subscription services.
Show more
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