Frequency at which women in the U.S. wear thongs by age 2017

Almost a fifth of U.S. women, aged from 16 to 25 years, revealed that they wore thongs almost daily as of 2017. In comparison over 85 percent of women over 51 years of age stated that they never wore thongs, showing thongs to be an undergarment favored by younger women in the United States. Briefs were chosen as the nations favored style of women’s underwear.

Underwear market: Thongs

The thong came into vogue in the early 1990s, when it started to become a typical feature of many women’s underwear collections. The thong is type of underwear, which offers the wearer the benefit of being free of the unseemly lines which come from wearing traditional panties. Thongs have gone in and out of fashion over the years, with other styles and trends becoming popular.

Favored brands of underwear

Underwear is big business in the United States. Calvin Klein and Victoria’s Secret are two of the most well-known underwear brands in the United States. The lingerie market in the United States is a multi-billion-dollar industry.

Frequency at which women in the United States wear thongs in 2017, by age

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Release date

April 2017


United States

Survey time period

March 16 to 22, 2017

Number of respondents

528 respondents

Age group

16-69 years

Special properties

shoppers of underwear

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What kind of underwear do you wear regularly?".

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