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Reasons to shop online in Norway 2016, buy shopper type

This survey shows the reasons why consumers in Norway shopped online in 2016, by type of shopper. 13 percent of frequent shoppers said that they shopped online because the selection of products is better on web shops.

Distribution of online shopping reasons in Norway in 2016, buy shopper type

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Release date

February 2017



Survey time period

Q4 2016

Supplementary notes

* Source adds the following info about the shopper types: frequent shoppers purchase online several times per month and are in general under 40 years old, occasional shoppers purchase online several times per quarter and are in general over 40 years old.

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