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How much more positively or negatively do you view a brand that is being advertised around offensive content online?

Influence of offensive online content on image of brands advertised nearby 2017

Published by A. Guttmann, Apr 24, 2018

The statistic shows data on the influence of offensive online content on the image of brands advertised around the offensive content in the United States as of April 2017. During a survey, 28 percent of respondents stated they view such a brand much more negatively.

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Release date

April 2017

More information

Region

United States

Survey time period

April 5 and 6, 2017

Number of respondents

1,948 respondents

Age group

18 years and older

Special properties

among respondents who have seen offensive content online

Method of interview

Online survey

Supplementary notes

Original question: "How much more positively or negatively do you view the brand that is being advertised around the offensive content or does it not change your view?"
The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."

The statistic shows data on the influence of offensive online content on the image of brands advertised around the offensive content in the United States as of April 2017. During a survey, 28 percent of respondents stated they view such a brand much more negatively.

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