Brand perception due to ads near offensive online content in United States Q2 2020

Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020

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Release date

August 2020

Region

United States

Survey time period

Q2 2020

Number of respondents

2,000 respondents

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

Question: How would it affect people’s perception of a brand if it was advertised next to offensive and/or controversial content?

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