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To what extent do you think that brands advertised around offensive online content are endorsing that content?

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Perception of offensive online content endorsement by brands advertised nearby 2017 The statistic shows data on the public perception of the presence or lack of endorsement of offensive online content by brands advertised around that content in the United States as of April 2017. During a survey, 13 percent of respondents stated they thought such brands definitely endorsed such content.
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Description Source More information
The statistic shows data on the public perception of the presence or lack of endorsement of offensive online content by brands advertised around that content in the United States as of April 2017. During a survey, 13 percent of respondents stated they thought such brands definitely endorsed such content.
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Release date
April 2017
Region
United States
Survey time period
April 5 and 6, 2017
Number of respondents
1,948 respondents
Age group
18 years and older
Special properties
among respondents who have seen offensive content online
Method of interview
Online survey
Supplementary notes
Original question: "To what extent do you think that the brand being advertised around the offensive content is endorsing that content?"
The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."

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