U.S. farmer weekly media sources 2016, by income

This statistic presents the types of agricultural media used weekly by farmers in the United States as of March 2016, sorted by operation income. During the survey, 54 percent of farmers with an operation income of over one million U.S. dollars stated that they used agricultural websites weekly.

Types of agricultural media used weekly by farmers in the United States as of March 2016, by operation income

<$250k$250k - $499k$500k - $999k$1m+
Ag magazines or newspapers77%82%83%82%
Ag newsletters (printed)41%43%46%56%
Ag e-newsletters30%33%41%53%
Ag websites23%38%43%54%
Ag TV programs36%46%36%26%
Ag radio programs29%35%42%34%
Ag-related direct mail27%35%43%39%
Ag-related direct e-mail18%30%38%45%
Ag-related websites on a mobile device12%29%34%43%
Ag-related apps on a mobile device10%26%26%33%
Ag-related text messages9%24%23%36%
Ag dealers/retailers11%13%21%19%
Ag manufacturer or supplier publications13%17%12%19%
Ag-related social media9%13%12%14%
Ag consultants4%7%14%22%
Ag-related webinars2%1%4%4%
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Source

Release date

May 2016

Region

United States

Survey time period

December 2015 to March 2016

Number of respondents

2,554 owners/operators/managers of farms or ranches

Method of interview

Online survey

Supplementary notes

* uses at least one digital channel at any frequency

This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"

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Statistics on "Print media in the U.S."

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