U.S. farmer media sources used weekly by user 2016

This statistic presents the types of agricultural media used weekly by farmers in the United States as of March 2016, sorted by operation income. During the survey, 54 percent of farmers with an operation income of over one million U.S. dollars stated that they used agricultural websites weekly.

Types of agricultural media used weekly by farmers in the United States as of March 2016, by operation income

Characteristic	<$250k	$250k - $499k	$500k - $999k	$1m+
Ag magazines or newspapers	77%	82%	83%	82%
Ag newsletters (printed)	41%	43%	46%	56%
Ag e-newsletters	30%	33%	41%	53%
Ag websites	23%	38%	43%	54%
Ag TV programs	36%	46%	36%	26%
Ag radio programs	29%	35%	42%	34%
Ag-related direct mail	27%	35%	43%	39%
Ag-related direct e-mail	18%	30%	38%	45%
Ag-related websites on a mobile device	12%	29%	34%	43%
Ag-related apps on a mobile device	10%	26%	26%	33%
Ag-related text messages	9%	24%	23%	36%
Ag dealers/retailers	11%	13%	21%	19%
Ag manufacturer or supplier publications	13%	17%	12%	19%
Ag-related social media	9%	13%	12%	14%
Ag consultants	4%	7%	14%	22%
Ag-related webinars	2%	1%	4%	4%

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Release date

May 2016

More information

Region

United States

Survey time period

December 2015 to March 2016

Number of respondents

2,554 owners/operators/managers of farms or ranches

Method of interview

Online survey

Supplementary notes

* uses at least one digital channel at any frequency

This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"

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