Consumers in the U.S. willing to share preferences for better service 2016, by age

Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation

by Statista Research Department, last edited Nov 16, 2016
Consumers in the U.S. willing to share preferences for better service 2016, by age This statistic presents the share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, broken down by generation. During the survey period, 57 percent of Millennials declared that they were willing to do that.
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Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation

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Millennials (18-34)Generation X (35-54)Baby Boomers (55+)
Strongly/somewhat agree57%51%45%
Strongly/somewhat disagree43%49%55%
Millennials (18-34)Generation X (35-54)Baby Boomers (55+)
Strongly/somewhat agree57%51%45%
Strongly/somewhat disagree43%49%55%
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by Statista Research Department, last edited Nov 16, 2016
This statistic presents the share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, broken down by generation. During the survey period, 57 percent of Millennials declared that they were willing to do that.
Show more
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