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Consumers showrooming or webrooming during the holiday season in Canada 2016

Share of consumers planning on 'showrooming' or 'webrooming' during the holiday season in Canada as of September 2016

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Release date

November 2016



Survey time period

September 12 to 23, 2016

Number of respondents

1,500 respondents

Special properties

Consumers based in Toronto, Montreal and Calgary

Method of interview

Online survey

Supplementary notes

The source adds the following information: "'Showrooming' is the act of visiting a store in person to review a product before purchasing it online.
'Webrooming' is the act of shopping for a product online before buying it in a brick-and-mortar retail store."

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