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Share of consumers planning on 'showrooming' or 'webrooming' during the holiday season in Canada as of September 2016

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Consumers showrooming or webrooming during the holiday season in Canada 2016 This statistic shows the share of consumers planning on showrroming or webrooming during the holiday season in Canada as of September 2016. During the survey, 74 percent of respondents claimed they planned on showrooming during the holiday season, that is, they planned on viewing a product in-store before purchasing it online.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic shows the share of consumers planning on showrroming or webrooming during the holiday season in Canada as of September 2016. During the survey, 74 percent of respondents claimed they planned on showrooming during the holiday season, that is, they planned on viewing a product in-store before purchasing it online.
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Release date
November 2016
Region
Canada
Survey time period
September 12 to 23, 2016
Number of respondents
1,500 respondents
Special properties
Consumers based in Toronto, Montreal and Calgary
Method of interview
Online survey
Supplementary notes
The source adds the following information: "'Showrooming' is the act of visiting a store in person to review a product before purchasing it online.
'Webrooming' is the act of shopping for a product online before buying it in a brick-and-mortar retail store."

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