France: SME usage of online tools and platforms 2016-2017

This statistic shows the ways the small and medium enterprise (SME) uses online tools and platforms in France from October 2016 to January 2018. From the responding SMEs in February 2017, 74 percent stated that they used online tools to show their products or services.

Main usages of online tools and platforms by SME in France from October 2016 to January 2018*

Show products/servicesProvide information (e.g. opening hours, contact info)Advertise to potential new customersCommunicate with customers or suppliersSell products/servicesManage internal business processes (e.g. finances, communication among employees)Accepting or making paymentsOther
Jan '18 73%71%71%67%42%10%25%2%
Dec '17 76%64%73%67%42%9%27%2%
Nov '17 74%63%70%63%41%11%26%2%
Oct '17 76%62%72%62%43%10%26%1%
Sep '17 75%67%71%65%41%11%25%1%
Aug '17 75%62%70%60%44%14%25%2%
Jul '17 71%67%73%64%44%9%25%2%
Jun '17 75%64%69%59%42%11%23%2%
May '17 74%59%70%59%41%11%-2%
Apr '17 79%64%73%63%46%12%-2%
Mar '17 73%63%72%64%46%10%-2%
Feb '17 74%64%68%62%44%8%-2%
Jan '17 73%59%70%61%44%11%-2%
Dec '16 76%61%66%58%44%10%-2%
Nov '16 73%62%72%61%45%10%-2%
Oct '16 71%62%72%62%38%9%-3%
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Sources

Release date

March 2017

Region

France

Survey time period

October 2016 to January 2018

Number of respondents

Various*

Method of interview

Online survey

Supplementary notes

* Source question: For which of the following do you use online tools or platforms (e.g. websites/apps, social networks like Facebook or Google+, etc.)?
** Survey sample group size varies:
Oct '16 = 465
Nov '16 = 534
Dec '16 = 380
Jan '17 = 603
Feb '17 = 482
Mar '17 = 456
Apr '17 = 464
May '17 = 406
Jun '17 = 491
Jul '17 = 421
Aug '17 = 395
Sep '17 = 666
Oct '17 = 417
Nov '17 = 788
Dec '17 = 424
Jan '18 = 454

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