This statistic shows the ways the small and medium enterprise (SME) uses online tools and platforms in Germany from October 2016 to January 2018. From the responding SMEs in February 2017, 74 percent stated that they used online tools to show their products or services.
Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018*
Characteristic
Show products/services
Provide information (e.g. opening hours, contact info)
Advertise to potential new customers
Communicate with customers or suppliers
Sell products/services
Manage internal business processes (e.g. finances, communication among employees)
* Source question: For which of the following do you use online tools or platforms (e.g. websites/apps, social networks like Facebook or Google+, etc.)?
** Survey sample group size varies:
Oct '16 = 498
Nov '16 = 530
Dec '16 = 422
Jan '17 = 538
Feb '17 = 416.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FactWorks. (March 1, 2017). Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018* [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/700831/monthly-sme-usage-of-online-tools-and-platforms-germany/
FactWorks. "Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018*." Chart. March 1, 2017. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/700831/monthly-sme-usage-of-online-tools-and-platforms-germany/
FactWorks. (2017). Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018*. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/700831/monthly-sme-usage-of-online-tools-and-platforms-germany/
FactWorks. "Main Usages of Online Tools and Platforms by Sme in Germany from October 2016 to January 2018*." Statista, Statista Inc., 1 Mar 2017, https://www.statista.com/statistics/700831/monthly-sme-usage-of-online-tools-and-platforms-germany/
FactWorks, Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018* Statista, https://www.statista.com/statistics/700831/monthly-sme-usage-of-online-tools-and-platforms-germany/ (last visited October 04, 2024)
Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018* [Graph], FactWorks, March 1, 2017. [Online]. Available: https://www.statista.com/statistics/700831/monthly-sme-usage-of-online-tools-and-platforms-germany/