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Reasons for returning online purchased goods 2016 in Sweden, by gender

This survey shows the reasons why women and men in Sweden have returned their online purchases in 2015 and 2016. Reasons to return products were distributed differently among women and men. 71 percent of female online shoppers returned deliveries due to wrong size or that the purchased goods didn't fit.

Reasons to return online purchased goods in Sweden in 2015 and 2016, by gender

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Release date

March 2016



Survey time period

2015 to 2016*

Supplementary notes

* Source adds the following information: "Numbers are taken from quarterly studies conducted in 2015 and 2016."

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