Important features when buying cosmetics Australia 2016

Features consumers found important when buying cosmetics in Australia in 2016

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Source

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Release date

March 2017

Region

Australia

Survey time period

January to December 2016

Number of respondents

5,701 respondents

Age group

14 years and older

Special properties

Australian women who have ever used cosmetics

Supplementary notes

The question was phrased by the source as follows: "When purchasing cosmetic products, which of the following are important to you?"
The answers displayed are the ten most nominated features out of 21.

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