This statistic displays the benefits for consumers supported by Google in Australia in 2015, by type. In total, Google Australia supported 14.8 billion Australian dollars in benefits for consumers. Most of the consumer surplus that year, namely 9.8 billion Australian dollars, was derived from Google search.
Estimated value of consumer benefits supported by Google in Australia in 2015, by type
(in million Australian dollars)
Note: 1 Australian dollar equals 0.76 U.S. dollars and 0.71 euros (as of April 2017).
The financial year runs from July 1 to June 30 of each year.
Estimated consumer
benefits supported by Google are challenging to
measure as individuals typically
do not pay for the services, such as Search, YouTube,
Maps and Gmail. Due to the lack of price indicators,
the following two methodologies for measuring consumer benefits of free
services are used:
• Value of time: estimates benefits by
calculating how much time an individual saved
by using a good or service.
• Conjoint analysis: estimates
benefits by asking individuals how much they
value specific products compared with other
goods and services, which are often priced.
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AlphaBeta. (March 28, 2017). Estimated value of consumer benefits supported by Google in Australia in 2015, by type (in million Australian dollars) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/701624/australia-estimated-google-consumer-benefits/?__sso_cookie_checker=failed
AlphaBeta. "Estimated value of consumer benefits supported by Google in Australia in 2015, by type (in million Australian dollars)." Chart. March 28, 2017. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/701624/australia-estimated-google-consumer-benefits/?__sso_cookie_checker=failed
AlphaBeta. (2017). Estimated value of consumer benefits supported by Google in Australia in 2015, by type (in million Australian dollars). Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/701624/australia-estimated-google-consumer-benefits/?__sso_cookie_checker=failed
AlphaBeta. "Estimated Value of Consumer Benefits Supported by Google in Australia in 2015, by Type (in Million Australian Dollars)." Statista, Statista Inc., 28 Mar 2017, https://www.statista.com/statistics/701624/australia-estimated-google-consumer-benefits/?__sso_cookie_checker=failed
AlphaBeta, Estimated value of consumer benefits supported by Google in Australia in 2015, by type (in million Australian dollars) Statista, https://www.statista.com/statistics/701624/australia-estimated-google-consumer-benefits/?__sso_cookie_checker=failed (last visited February 11, 2025)
Estimated value of consumer benefits supported by Google in Australia in 2015, by type (in million Australian dollars) [Graph], AlphaBeta, March 28, 2017. [Online]. Available: https://www.statista.com/statistics/701624/australia-estimated-google-consumer-benefits/?__sso_cookie_checker=failed
